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Autoweek archives: BMW introduces the revvy 325is

This selection from the Autoweek archives comes from longtime contributor Phil Berg back in September 1987. Berg examines the BMW 325is, with its new, free-revving, 2.5-liter inline six-cylinder, making BMW’s small sedan an even more desirable ride. Compared with the more expensive Porsche 944 and Acura Legend, the BMW gets Berg’s nod of approval.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Porsche Panamera diesel owners can boost the fun with TechArt power upgrade

The German Porsche tuning haus TechArt revealed a power-upgrade kit for the Porsche Panamera diesel. While the 30-hp bump from the stock 250 horses to 280 won't light the world on fire, the 37-lb-ft jump in torque, from 405 lb-ft to 442 lb-ft, is sure to be a kick in the pants. The 0-to-60-mph time drops by 0.1 second from stock to 6.6 seconds, but the top end is up 3 mph to 153 mph.