1970's Gm General Safety Gray Center Buckles Bench Seat on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

The world’s roads cover an area the size of India

The world's roads cover an area the size of India Canadian scientist Felix Pharand has mapped the world’s roads, flights and railways showing the man-made changes on earth – The Anthropocene. If you look at a photo of earth from space it’s easy to think that what you see is how it’s always been. But the planet has changed more in the last 100 years – thanks to man – than ever before.

TAG Heuer MP4-12C Chronograph launches

Tag Heuer MP4-12C Chronograph Expensive watches and expensive cars do go together. It’s rare to find a man – or woman, for that matter – with a predilection for exotica on four wheels who doesn’t also lust after fine watches. And fine most everything else.