1970 Evinrude Outboard 33 Hp Ski-twin Parts Manual P/n 279272 (117) on 2040-parts.com

Genesis and Elantra to star in Hyundai's Super Bowl ads

Hyundai is getting ready for the Big Game, and by that we really mean the big ad game, and the stars of their seventh consecutive Super Bowl ads will be the 2015 Genesis and the 2014 Elantra. Last year's Super Bowl ad from the automaker featured the Hyundai Santa Fe in two spots titled "Epic Playdate" and "Team," both of which were well received. For Super Bowl XLVIII, the 2015 Hyundai Genesis spot titled "Dad's Sixth Sense" is set to air during the first quarter of the game, and all Hyundai is saying for now is that it will highlight the sedan's Automatic Emergency Braking feature in a way that relates to the near-misses and saves of everyday parenting.

Rolls-Royce bolsters custom-car operation to meet higher demand

Rolls-Royce is expanding its "Bespoke" customization enterprise to keep up with an influx of buyers wishing to determine the final strokes on their vehicular masterpieces. The British luxury-car manufacturer will double the headcount for its Bespoke team by the end of the year. More than 50 designers, engineers and project managers will run the operation to meet growing customer demand.

Chevrolet reveals Silverado Cheyenne concept truck bound for SEMA

Even though the SEMA show is famous for the most outlandish sports cars you could imagine (and some you probably couldn't), there will be no shortage of tuned pickup trucks this year from both manufacturers and tuning houses. And one of them will be the Chevrolet Silverado Cheyenne edition. Admittedly, it's been a while since we've been treated to a serious street-performance truck from Chevrolet, and perhaps it's the GMC Syclone that comes to mind when you think of a small performance-oriented truck from one of GM's brands.