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Renault designers on their interpretation of luxury [w/Video]

Renault's design chief Laurens van den Acker and his design team have stressed how the Initiale Paris concept previews how Renault design's tactics will help steer clear of its rivals within the premium segment.  The concept – the sixth to be developed in the design strategy inspired by the cycle of life, now in the Wisdom stage – heralds Renault's return to the high-end market after a number of years. It was, therefore, important that the design be a positive rejection of traditional ideas of luxury, design director of concept cars Axel Breun believes. Designer Choung Sun Oh goes to great pains to stress how the design team worked towards developing a highly original design to set them apart from rivaling brands upon re-entry.

Kia Optima T-Hybrid concept revealed ahead of Paris debut

Kia Optima T-Hybrid concept revealed ahead of Paris debut It looks like Kia is ready to push the start button on a new range of mild hybrids with the reveal of the Kia Optima T-Hybrid concept ahead of its debut later this week at the 2014 Paris Motor Show. The new mild hybrid powertrain isn’t going to make an enormous difference to power or economy, but in a world where taxation gets based on official CO2 figures it will make the Optima more appealing to company car buyers. The Optima hybrid gets the normal 1.7 litre diesel engine and adds a small electric motor powered by a 48V lead-carbon battery which will be enough for short running at low speeds on electric power alone or allow some electric ‘cruising’ on motorways.

Center stack is new high-stakes battleground; showdown with safety regulators looms

For auto suppliers and gadget companies eager to get a piece of the auto industry, the hottest chunk of vehicle real estate now is the center stack. That corridor of interior space, running from the driver's right hip up through the center of the cockpit to the bottom of the windshield, has become a California gold rush of opportunity. But it is less so for traditional suppliers of molded plastics, cables, levers, buttons and radios.