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Ferrari HY-KERS hybrid (2010) at Geneva motor show

By Tim Pollard First Official Pictures 02 March 2010 08:36 Ferrari today showcased its latest green fuel tech in a new 599 GTB Fiorano concept car dubbed HY-KERS. Maranello announced a five-year eco plan in 2007 when it unveiled the Mille Chili and the HY-KERS is the latest step in the programme. It's a high-performance supercar to display how frugal consumption and razor-sharp responses can go hand in hand, say the Ferrari engineers.Ferrari HY-KERS: the detail The 599 is equipped with a hybrid system claimed to add little extra weight over a conventional V12 599.

Sex sells in 2013 Super Bowl ads

Super Bowl car ads are big business. To create even more of a buzz, many automakers pre-release commercials on YouTube in the days leading up to the big game. So far Audi, Volkswagen, Fiat, Hyundai and Mercedes-Benz have released ads.

Mercedes AMG Vision Gran Turismo brought to life by Mercedes-Benz

Mercedes AMG Vision Gran Turismo brought to life by Mercedes-Benz The new Gran Turismo 6 is a big deal (out on 6th December) and Mercedes-Benz are making sure they’re able to grab a bit of the glory by building a full scale concept of the Mercedes AMG Vision Gran Turismo Supercar. The Vision Gran Turismo car has been created by Mercedes design team without the constraints of the real world, so we get a Mercedes supercar that goes a little beyond practical realities. There’s a great big statement grill that looks like an evolution of a 1950s Mercedes racer, a long bonnet, a compact cabin area and a back end with a tapered roof construct and huge bulging arches.