1990 Cadillac Fleetwood Starter & Solenoid on 2040-parts.com

James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Audi A3 hatch, Sportback and saloon (2012) sketches

Audi has released a batch of official design sketches revealing the new 2012 Audi A3. This is our first glimpse of the new A3 hatch, A3 Sportback and A3 saloon. There will be another A3 cabriolet, but no renderings have been issued yet.

Mercedes SLS AMG: David Coulthard drives the Isle of Man +video

The Mercedes SLS AMG attacks the Isle of Man in the capable hands of DC UK readers and those outside the UK who play silly games to get their hands on the world’s second favourite motoring show – Fifth Gear – may well have seen Tiff Needell pop off to the Isle of Man to borrow a Mercedes SLS AMG David Coulthard was playing with. What David was doing in the Manx Mountains was driving the SLS AMG as fast as he could on the Isle of Man’s unrestricted roads (which were also shut for his convenience) to produce what the film makers are calling ‘The Fastest 3D film ever shot on Land”. The short film – ‘Manx Meister’ – has DC blatting across the top of the IOM at speeds in excess of 160mph.