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Freeman Thomas: “it's easier to create your own rocket than create your own car”

The Industrial Designers Society of America's ‘Designing Innovation' panel discussion took place in San Francisco yesterday. The event was sponsored by Ford, with strategic design director, Freeman Thomas taking a place on the panel. Having parked a C-MAX Energi and new F-150 in the venue, Ford's influence weighed rather heavily, particularly in the early moments.

Vauxhall: Ellesmere Port plant saved – 700 new jobs created

Vauxhall Ellesmere Port - Saved General Motors is to keep Vauxhall’s Ellesmere Port open, move to three shift working and create 700 new jobs. The overcapacity of mainstream car manufacture in Europe as the market becomes ever more polarised between premium and budget cars – squeezing the middle – means car maker having to rationalise their output. Many thought that could mean the end of Vauxhall’s Ellesmere Port as GM sought to stem its European losses (around £2 billion in the last three years), especially as it is easier to close plants and lay off workers in the UK than in mainland Europe.

Audi's electric R4 at the Detroit motor show 2010

This is Audi’s latest electric E-tron sports car, unveiled at today’s Detroit motor show. Or to give the concept its official name, this is the Audi E-tron Detroit Showcar. Catchy.