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Here are the automobile ads of the year

The One Club made its way back to the 2014 Detroit auto show, naming the top automotive ads across five different categories: online video, broadcast television commercials, interactive, experiential, and print/outdoor. The top ads were presented Tuesday. Let's take a look at those that came out on top.

2012 Lotus Exige S: The video Duel

2012 Lotus Exige S Duel Video We’ve run a story or two on the 2012 Lotus Exige S – the one with the V6 from the Evora – in the run up to its reveal at Frankfurt. But now we get video too. An advert of any sort – even a promo video – is quite unusual for Lotus, but this is the second time this year we’ve seen a Lotus shedding rubber to entice buyers to see the products from Hethel as a viable option.

Lamborghini Murcielago production ends

The last Lamborghini Murcielago - an LP670-4 - leaves Sant'Agata Despite the Lamborghini Jota (or Lamborghini LP700-4 as we may now have to call it) failing to make the Lamborghini stand at last month’s Paris Motor Show, the news that the last Lamborghini Murcielago has now rolled out of Sant’Agata is as clear a sign as there can be that Lamborghini’s new range-topper is just round the corner. The final Murcielago – an LP670-4 in Arancio Atlas with big wing – actually rolled off the production line in May. It was the 4,099th Murcielago to roll out of Sant’Agata, by far the biggest run of twelve-cylinder cars in Lamborghini’s history.