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Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

Audi RS6 Avant heads for EJAF with a little help from Gwyneth Paltrow

Gwyneth Paltrow signing an Audi RS6 Avant heading for Elton John’s White Tie & Tiara Auction Audi UK has a bit of a history of donating cars for auction at Elton John’s annual White Tie & Tiara Ball in aid of the Elton John Aids Foundation, and 2013′s no different. In the past we’ve had the appealing R8 Spyder as an EJAF auction lot and an A1 painted by Damien Hirst, but this year the EJAF is getting the super-estate Audi RS6 Avant, scribbled on by the delectable Gwyneth Paltrow. Audi roped in Gwyneth to turn up at the UK launch of the new RS6 Avant at Audi City in London and got her scribbling her moniker  on the interior of the RS6, a task Audi says would make their uber-shed worth £88k if they sold it – but if previous EJAF auctions of Audi’s cars is anything to go by it’ll fetch a lot more than that when the hammer goes down.

Chevrolet Captiva LTZ Revealed

The new, range-topping Chevrolet Captiva LTZ Simmer. Don’t get too excited. Chevrolet have launched a new, range-topping model of the soft-roader Captiva on to the market.