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BMW US revives ‘The Ultimate Driving Machine’ +video

BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.

McLaren MP4-12C Goodwood hillclimb video

The McLaren MP4-12C tackles the Goodwood hillclimb As we reported last week, McLaren used the Goodwood Festival of Speed to give their new road car – the McLaren MP4-12C – its first proper public outing. But they didn’t settle for just having a static display or even a poodle round his Lordship’s grounds for the benefit of the crowd. They brought along their pair of F1 World Champions – Jenson Button and Lewis Hamilton – to strut their stuff up the Goodwood hillclimb in the 12C.

Geneva Motor Show 2007 - Preview

The 2007 Geneva Motor Show opens its doors with the media preview days starting March 6th. This year's show is set to be a vintage year for production models with a small cars such as the new Renault Twingo, Mazda2 and Skoda Fabia all being launched. Further up the scale, both Ford and Fiat will show replacements for key models - the third generation Mondeo and stunning new Bravo respectively.