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Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.

Porsche 911 GT3 R Hybrid (2011) first official pictures

Porsche has released details of its updated 911 GT3 R Hybrid – the 2010 original nearly won last year's Nurburgring 24hr race before (ironically) it retired with petrol engine failure.  The 2011 Porsche 911 GT3 R Hybrid – the lowdown Before this report disappears in a chorus of ‘it looks the same as last year’s one’, let's outline where Porsche’s engineers have been busy. At the unfashionable end of the car remains a 4.0-litre flat-six engine producing approximately 470bhp. Up front are twin electric motors, now producing 75kW of power each (up from 60kW) and combined these give the GT3 R Hybrid a 197bhp electric boost, which can be programmed to activate automatically via the throttle pedal, or manually selected during overtaking. F1-derived hybrid tech for the 911 GT3 R Hybrid Power for the two electric motors doesn't come from batteries, but flywheel accumulator technology from Williams Hybrid Power, an offshoot of the Williams Formula 1 team. The flywheel, encased in a carbonfibre safety cell in the space where the passenger seat would be, spins at up to 40,000rpm and acts as a mechanical energy store for the electric motors. Regenerative braking feeds energy back into the flywheel system – no surprises there, as the technology is derived from Williams' exeprience with Kinetic Energy Recovery Systems (KERS) in F1.

Video: Aston Martin design chief on new Rapide

CAR recently caught up with Aston Martin design chief Marek Reichman – on board one of the first Aston Rapides to be built. You can watch our video interview in the player below, as CAR contributor Guy Bird interviews Reichman. He talks about the new Rapide, and why it shouldn't be seen as a rival for a Merc S-class or even a Porsche Panamera, the crazy new Cygnet – a Toyota iQ by Aston Martin – and the new million-pound One-77 hypercar.