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New car sales surge again

NEW CAR sales have risen again in September thanks to rapid growth in demand from private buyers, according to statistics released today. The Society of Motor Manufacturers and Traders (SMMT) said that a rise of 16.7% in the private sector helped to drive a ‘super September’ that saw overall sales rise by almost 11% over the same month last year. The new 63 registration plate has helped drive customers to showrooms across the country, with the latest breed of fuel-efficient, smooth and quiet petrol engines selling particularly strongly.

BMW US revives ‘The Ultimate Driving Machine’ +video

BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.

Chrysler brand aims S line at younger crowd

With just four models and an average customer age of 62, Chrysler brand has the Chrysler Group's thinnest lineup, lowest volume and oldest buyers. But Chrysler has a plan to expand its offerings, boost sales and attract younger customers: a new line of vehicles, dubbed S, that arrives in the spring. The plan aims to keep traditional customers happy with the beige leather interiors, wood accents and chrome grilles they want, and woo younger customers with different styling in the S vehicles.