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Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Mitsubishi XR-PHEV Evolution for Gran Turismo 6 brought to life (video)

The Mitsubishi XR-PHEV Evolution for Gran Turismo 6 brought to life The lines between reality and virtual reality are becoming ever more blurred as so much of our lives play out on line, and nowhere more so than with concept cars. The latest virtual reality car brought to some sort of real world life is the Mitsubishi XR-PHEV Evolution Vision Gran Turismo concept (much like the VW GTI Roadster we saw recently) which is being made available for Gran Turismo 6. Sadly, the XR-PHEV Evolution is just a concept and isn’t intended to proclaim the future of the Mitsubishi EVO, even though it’s an enticing thought.

Lamborghini Aventador Roadster to get carbon fibre Targa roof

Lamborghini Aventador Roadster to get carbon fibre targa top The Italian Motoring press are reporting that the new Lamborghini Aventador Roadster will get a carbon fibre Targa roof. Lamborghini has always had a slightly cavalier attitude to the roadster roofs they put on their cars. Even the range-topping Murcielago Roadster had an origami canvas top on a frame made of old coat hangers that took longer to put up than the passing shower you were trying to shelter from.