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Enzo Ferrari biopic back on track

Fans of Enzo Ferrari and the company he founded could finally get the film they have wanted: A film company is getting closer to putting the long-delayed biopic into production, Variety reports. LA-based Cecchi Gori Pictures is said to be in talks with a well-known American director to helm the film, based on a script by Troy Kennedy Martin and David Rayfield. The script and the film project have been in gestation for years, but the project had been plagued by delays.

Opel to shed upscale pricing in effort to win back core customer

Opel/Vauxhall is reversing its upscale pricing strategy and will make its cars more affordable to win back buyers, CEO Karl-Friedrich Stracke said. "We need to regain our traditional customer base," Stracke told the Automotive News Europe Congress in Monte Carlo on Thursday. "We moved Opel up too quickly.

Audi A1: American buyers not ready says U.S. chief De Nysschen

Audi of America President Johan de Nysschen says the United States and its small-equals-cheap mentality isn't ready for premium subcompacts such as the Audi A1, which goes on sale in Europe later this year. In an interview with Automotive News on Monday, de Nysschen said Audi is "seriously looking" at bringing the A1 to the United States in the car's next generation six to eight years from now. Bringing it here earlier could damage Audi's efforts to build widespread recognition for the brand, he said.