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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

BMW 1 Series M Performance Parts teased in a blur

BMW tease the 1 Series with M Performance Parts BMW are teasing a range of M Performance Parts for the new 1 Series with a blurry video. Expected to launch at Geneva. It looks like BMW’s video bods have got the hang of their new selective blur filter for their promo videos.

Mercedes SLS AMG: The UK Video

The Mercedes SLS AMG - the UK Promo Video below   Now that things are finally starting to Rock ‘n’ Roll for the new Mercedes SLS AMG – Mercedes actually started building it in January – we’re getting some UK-specific stuff, which makes a change from Auto Bild telling the world the SLS AMG is the best looking car in existence. Mind you, it’s not bad looking. The video we have here – which is the first UK SLS AMG push we’ve seen – is nicely lit and edited (even if there is some CGI in there) and it certainly does the SLS no harm on the looks front.