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Land Rover and Bowler formalise Brand partnership – but no Land Rover stake in Bowler

Land Rover has formalised a brand partnership with Bowler Motorsport, makers of extreme off-road vehicles. Bowler has been making off-road rockets powered by Land Rover for over twenty years and has, during that time, enjoyed a fair bit of support from Land Rover. But now that less formal arrangement has been properly formalised with a brand partnership.

Ford brings stop/start system to U.S.

Ford will equip many of its U.S. cars and SUVs with stop/start technology, beginning in 2012, which automatically shuts down the engine when the vehicle comes to a stop, cutting down on fuel use and emissions. The technology, which Ford calls Auto Start-Stop, will be available with either manual or automatic transmissions.

On the 'road' carpet at the Cars 2 premiere

Larry the Cable Guy was there! In place of the usual red carpet, stars of the movie Cars 2 walked down a "road" carpet--a two-lane black carpet complete with white-striped center line--at the movie's premiere on Saturday night in Hollywood, Calif. The usually traffic-clogged Hollywood Boulevard was closed for two blocks as limos dropped off the famous, the somewhat less famous and a bunch of people who were largely ignored by everybody.