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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Ford Focus at the Detroit motor show 2010

Welcome to what will undoubtedly prove to be a very familiar sight in the coming years: the new 2010 Ford Focus. Unveiled as a world car at the 2010 North American International Auto Show, the new Mk3 Ford Focus is easily one of the biggest launches in Detroit.So the new Mk3 Ford Focus is going global?You betcha. This one will follow the Fiesta across the Pond to America, giving the Focus a footprint from Dagenham to Detroit and beyond.

2015 Subaru WRX and STI prices revealed

Subaru enthusiasts will be able to get into a 2015 WRX starting at a base price of $27,090, including destination, for the standard six-speed manual model. That's a bit more than the 2014 model, which started at $26,790, but with Subaru’s entirely new platform, we’d like to think the extra $300 is worth it. This 2015 WRX will sport a 2.0-liter direct-injection turbo flat-four engine under the hood, making 268 hp and 258 lb-ft of torque.