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AutoWeek picks: Car-guy gifts for Dad
Thu, 16 Jun 2011Father's Day is this Sunday, June 19. You still have some time--not much--to get a gift. Here are a few suggestions to make dear old Dad happy on his day.
Nissan NV3500 passenger van promises quiet and safety
Thu, 10 Nov 2011Early this year Nissan introduced a full-sized commercial panel van that's offered in two flavors -- standard and tall; as in, you can walk around the interior. So it was just a matter of time until Nissan targeted the hotel shuttle and church bus crowd with a windowed passenger model using that platform. First impression is that Nissan's windowed van is a very credible competitor for a segment that has been dominated by the Ford E-series and the Chevrolet Express, and to a lesser degree by the GMC Savana and Mercedes-Benz and Freightliner Sprinter.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.