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Volvo partnership to improve cyclist safety

Volvo has teamed up with an extreme sports company in a bid to improve safety between cars and cyclists. The manufacturer has signed an agreement with Swedish firm POC – a company that develops high-tech protective sports gear. On Bing: see pictures of the Volvo XC Concept Coupé Find out how much a used Volvo costs on Auto Trader Research between the new partnership will initially concentrate on communication between cars and cyclists.

Mustang Boss 302 always supposed to be a quick run, Fields says

The abbreviated run of the track-oriented Ford Mustang Boss 302 was by design, says Ford Motor Co. COO Mark Fields. Speaking April 6 at the Barrett-Jackson auction in Palm Beach, Fla., Fields told Speed TV the two-year availability helps protect the Mustang's value for collectors.

Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.