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Seat unveils a hybrid: Leon Twin Drive Ecomotive

By Gareth Evans First Official Pictures 23 January 2009 09:00 Seat showed its prototype Leon Twin Drive Ecomotive today at its technical centre near Barcelona. The finished petrol-electric hybrid is expected in showrooms by 2014. The new hybrid Leon uses Twin Drive with power generated by an electric motor for shorter, urban trips while, for longer drives, the car seamlessly switches to an internal combustion engine.

Hyundai goes K-Pop and releases an album

Hyundai has teamed up with Korean pop stars to create an album of music inspired by the new i40, New Generation i30 and Veloster. We’ve loved the way Hyundai has moved its products on from  Halford’s special to mainstream credible in quick sticks, and their PR teams have been on the ball too with good initiatives and a willingness to make things happen. But we’re not too sure how effective a new album of music by Korea’s K-Pop stars – inspired, we’re told, by the new i40, New Generation i30 and Veloster – is as a marketing tool.

Abarth 695 Tributo Maserati: The Fiat 500 Maserati homage

The Fiat 500 pays tribute to Maserati Fiat is launching a new special edition 500 at the Geneva Motor Show – the Abarth 695 Tributo Maserati – a convertible Abarth 500. Almost three years ago Fiat produced a limited edition Abarth 500 that paid tribute to Ferrari – the Abarth 695 Tributo Ferrari – which cam with decent oomph, a bright red Ferrari paint job and an eye-watering price tag of £30k. Now Fiat feel it’s time to pay tribute to another marque in its portfolio – and relieve punters of a further slice of hard-earned – with the Abarth 695 Tributo Maserati – this time a soft-top – arriving at the Geneva Motor Show next month.