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Porsche uses phone-formatted bar codes to connect with customers

Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.

Mystery Porsche prototype destroyed in fire near Stuttgart

According to the Porsche-lovers at flatsixes.com, an unknown Porsche prototype caught fire after being taken home by an employee earlier this week. It reportedly took 19 firefighters to extinguish the blaze, which occurred in a home garage in Ludwigsburg, Germany (a city located near Porsche's home in Stuttgart). Fortunately, the employee and his wife suffered only minor injuries, but we assume the prototype is a complete loss.

Maserati Wins Style Shoot-Out At 2014 Goodwood Festival Of Speed

MULTIPLE world rally winner Sebastien Loeb wasn’t the one to leave Goodwood’s Festival of Speed smiling. And while he might have been the fastest up the hill, he wasn’t judged ‘best in show’. That title went to a particular Maserati A6 CGS Berlinetta, which was entered in the Festival’s traditional ‘style-et-luxe’ concours d’elegance event.