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Hyundai & Kia responsible for big positive impact on European economy

A report by economics consultants London Economics reveals the big positive impact Hyundai and Kia are having on the European economy. We already know that both Hyundai and Kia are looking at 2013 more as an exercise in building their ’Brand’, rather than simply selling more and more credible cars. ‘Brand’ is often as much about perceptions as anything else, so if you can address any possible negatives for your brand, as well as producing cracking products, you’re on to a winner.

Fiat demonstrates (for us prudes) how to sell cars, the Italian way

Italians are nothing if not imbued with salaciousness. At the Los Angeles Auto Show last week, Fiat leapt upon this fact with a seemingly undiscovered gusto, like a high-school kid who just had his first beer and is—as we speak—rushing to his friends to tell them all about it. You can watch the thing here in its entirety.

Mercedes SL 65 AMG 45th Anniversary Edition

Mercedes SL 65 AMG unveiled in New York The new Mercedes SL 65 AMG has been revealed at the New York Auto Show and Mercedes are doing a 45th anniversary special to celebrate. It’s just a couple of weeks since the new Mercedes SL 65 AMG was revealed and now, with the New York Auto Show under way, the range-topping SL has had its first public outing. To celebrate the launch of the 2013 SL 65 AMG and the 45th anniversary of the first SL, Mercedes has announced a special edition SL 65 to soak up a few more pennies from those already willing to pay getting on for £200k for an SL – the Mercedes SL 65 AMG 45th Anniversary Edition.