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Renault Alpine A110-50

As we reported earlier this week, the Renault Alpine A110-50 prototype will be shown at the 2012 Monaco Grand Prix this weekend. Designed by Yann Jarsalle and Concept and Show Car Director Axel Breun the A110-50 effectively relaunches the historic Alpine brand despite being essentially a reworked version of the Renault-branded DeZir concept unveiled at the 2010 Paris Motor Show. As well as the addition of various Alpine design cues – the stylized yellow spot lamp pods, central hood flute and blue and orange colorway – the car is built on the platform of the RenaultSport Megane Trophy racecar and so therefore requires cooling provisions for its mid-mounted engine.

The next F1: McLaren plans replacement for supercar

Formula One powerhouse McLaren secretly has begun work on a replacement for its legendary F1 supercar, while it also gears up to become a mainstream sports-car maker. McLaren's Technology Center in Woking, England, has built some 2,000 McLaren SLR supercars a year for Mercedes-Benz, but McLaren boss Ron Dennis reportedly has his sights set on producing 1,000 of its upcoming Ferrari F430-fighting P11s a year starting in 2011. The number, Dennis said, will rise to 4,000 cars by mid-decade as future models such as the Porsche 911-challenging P8 come on line.

Jag hops on Super Bowl ad bandwagon

Jaguar is preparing to tout the brand's British roots in a new advertising campaign called "British Villains" that will be its largest ever and include its first Super Bowl commercial. The campaign will be used to launch the new F-Type coupe that debuts at the Los Angeles auto show later this month and goes on sale in April. The 30-second Super Bowl commercial will run during the second half of next year's event on Feb.