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Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

Weird Chevrolet pickup roadster hot rod probably inspired the SSR

Here's a thought: If you've ever wanted to be buried in what you're driving, it's a boon if your car is already shaped like a coffin. Behold this "cute little roadster," which resembles the unholy union of a Ford T-Bucket and a mechanical pencil lead dispenser and probably will make its way into a Jimmy Buffet video. (Click here if the ad goes down or if one of the Autoweek editors snaps it up first.) A 1972 Chevrolet pickup truck is scattered in there, somewhere after the bowtie-shaped everything.

MG6 & Geely Emgrand EC7 get Euro NCAP 4 Star Ratings

MG6 gets 4 stars in Euro NCAP tests Just a year ago Geely was making all the wrong headlines when the Geely CK1 scored zero in the Latin NCAP tests. But now, just a year later, the Geely Emgrand EC7 and the MG6 – both made in China – have scored four starts in the last set of Euro NCAP tests for 2011. Apart from being a great result for China, it’s proof – if proof were ever needed – that the Chinese car industry is certainly a force to be reckoned with.