Video: BMW M1 Hommage

BMW took the wraps off its latest concept car at the Concorso d'Eleganza in Villa d'Este this past weekend. Called the M1 Hommage, the concept is exactly what it says on the tin: pay homage to the iconic M1 designed by Giorgio Giugiaro, which celebrates its 30th birthday this year. The design of the M1 Hommage concept is a thoroughly modern interpretation of the original - compete with a louvered rear window - but it has grown in size over its thirty year old forebear.

New car sales September 2014 best in ten years. But…

The Ford Fiesta was again the best-selling car – September 2014 We’ve got used to new car sales / registration reusing month after month, and September 2014 is no different. The Society of Motor Manufacturers and Traders (SMMT) is reporting new registration for the important plate change month of September at 425,681 units, the strongest September performance since 2004 and the 31st month in a row new car sales have increased. But the SMMT do say that although September’s figures show yet another increase, it only represents a rise of 5.6 per cent compared to the March plate change registrations rise of 18 per cent, an indication that the new car marekt is starting to level off after nearly three years of growth.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.