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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Porsche and Mercedes-Benz proposals for China Family Car Project explored

Today's Chinese car industry is barely recognizable from that of 20 years ago, and the country is now the biggest market in the world. But in 1994, when the industry was still in its relative infancy, the Chinese government launched the 'China Family Car Project', inviting 20 major Western carmakers to develop proposals for a five-seat, cheap and environmentally-friendly family car for the Chinese market. The chosen proposal would be made in China under a joint venture with First Auto Works (FAW).

BMW: Carbon fiber goes high volume in 2013

BMW AG plans to begin high-volume production of carbon fiber parts in two years, making it a strong contender to be the first automaker to move beyond limited-edition use of the exotic material. But Daimler AG, which has taken steps aimed at making carbon fiber parts in 2012, is among the automakers racing toward the same goal. In 2013, BMW will start building the i3 electric car, a vehicle that features a passenger cell--the protective shell around the passenger compartment that ensures the integrity of the vehicle in a crash--made of plastic reinforced with carbon fiber.