Lenco Tactile Switch Kit Boat/marine 15070-001 (123sc) Led Indicator on 2040-parts.com

Mercury dies off, Lincoln to benefit

Ford's brand portfolio is set to get smaller by the end of the year. Following the sale of Aston Martin, Land Rover, Jaguar and most recently Volvo (to Chinese automaker Geely), the Blue Oval has now announced the demise of its 'middle of the range' Mercury brand, with production of the last vehicles set to cease at the end of 2010. In a statement released to media, Ford announced that the shuttering of the 71-year old Mercury brand was in the interest of focusing on Lincoln, the automaker's only remaining premium brand.

Building the brand identity of Brazil's home-grown off-roader

Ford's South American design studio in Camaçari, Brazil, has already completed two 'One Ford' global projects, the EcoSport crossover, and the Ka compact. But the replacement for the Troller T4, a basic 4x4 solely for the Brazilian market, has presented a different challenge to the design team led by Joao Marcos Ramos. In 1994, Troller began building tough rally-raid 4x4s for local motor sport events.

Mazda3

These are the first images of the new Mazda3 sedan, set to make its public debut at the Los Angeles Auto Show in November. This is the first complete redesign of the Mazda3 (known as Mazda Axela in Japan) since its introduction five years ago. Utlizing design cues first seen in its larger sibling, the Mazda6, the dynamic redesign adds an air of masculinity to the small Mazda3, a car which, according to the Japanese company, has 'had every element developed for heightened exhilaration'.