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Chrysler launches 'Born Makers' ad campaign

Chrysler is launching its ad campaign for the 2015 200 sedan on Saturday. The brand gave us a sneak peak of the new Ameri-centric commercial on Friday. The effort will include 30- and 60-second television spots and in-theater ads in addition to activity in print, digital and social media.

Lamborghini turns Black Cab for a day

HAVE YOU ever seen a Lamborghini taxi? Probably not, but for one day only the brains behind the new Pure Rally initiative turned a Gallardo supercar into a London Black Cab. Londoners and tourists alike were able to hail the 201mph 'Lambo Cab' on Wednesday April 23, as part of a publicity drive to promote a new, more affordable kind of pan-European car rally adventure.

Volvo gives T6 engine the Polestar treatment

Just weeks after announcing its Polestar performance kits for the T5-engined cars, Volvo is now offering packages for the XC60, S60 and XC70 models fitted with its turbocharged six-cylinder engine. The T6 Polestar software package adds 25 hp and 30 lb-ft of torque, bringing totals to 325 hp and 355 lb-ft, respectively. Volvo says the added power won't result in greater fuel consumption, as the tuning of the engine only increases power when needed--though we'd imagine most drivers will feel the need often enough to significantly affect mileage.