Mercury Sportjet Steering Bellow 877581a 4 on 2040-parts.com

BMW i8: Mission Impossible

BMW i8 in Mission Impossible 4 Marketing new cars doesn’t have to mean an ‘in your face advertising’,  berating you with benefits and a call to action. It can be more subtle; simply raising awareness or putting the cars in a high-profile role in a popular film or TV show. Just like Aston Martin with James Bond (and Jaguar Land Rover in the new Bond, too) and Volvo with the Twilight franchise, BMW has placed its product in the new Tom Cruise outing – Mission Impossible 4 | Ghost Protocol.

Peugeot Quartz

In addition to a Europe-specific version of the Exalt concept, Peugeot will reveal a new show car in Paris. Called the Quartz, it follows themes established by the Onyx, shown in Paris two years ago, and the Exalt, which debuted in Beijing earlier this year. At 4,500mm long and 2,060mm wide, the Quartz is the smallest of the three, and, more obviously, switches coupé for crossover aesthetics.

Volkswagen T-ROC concept debuts at Geneva Motor show

As promised, Volkswagen brought the pint-sized T-ROC concept to the Geneva Motor Show this week. Intended to be positioned below the Taigun compact SUV (not to be confused with the Tiguan) the T-ROC sits on the Golf platform known internally as MQB. But the T-ROC is actually shorter than the Golf, at 164.5 inches in length, owing to short overhangs.