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GM cuts Facebook ad spending, but Ford steps on the gas
Wed, 16 May 2012On the eve of Facebook's wildly anticipated initial public stock offering, General Motors said May 15 that it will stop buying advertisements on Facebook--about $10 million a year--but "remains committed" to the social network as part of "an aggressive content strategy with all our products and brands." In other words, GM will not pay Facebook for ads but will continue to maintain content, for which Facebook doesn't collect revenue. News of the decision was reported in The Wall Street Journal. But GM's position is far from universal.
CAR interviews Patrick le Quément on Renault design (2009)
Wed, 29 Apr 2009By Richard Yarrow Motor Industry 29 April 2009 16:05 Patrick le Quément, 64, has steered Renault through one of its most interesting – some would say controversial – design phases in its history. Born in Marseilles but educated from the age of 12 in the UK, he speaks almost accentless English and agrees to talk to CAR on the eve of his retirement. Le Quément is one of those designers who’s achieved stellar recognition over the past two decades – matching the reputation of Chris Bangle and J Mays as a member of the design A-list, that exclusive club who’ve helped shape the modern motor car as we know it today.
BMW adds performance edition for 3-series
Thu, 21 Jul 2011In politics, power comes with privilege. In the car world, power comes with a price. And in the case of the 2011 BMW 3-series, it can be specified for $550.