Outdrive Gasket Set For Mercruiser Bravo Old Style W/o Oil Reservoir on 2040-parts.com

Lexus partners with celebrity chefs

Lexus is looking to whip up some attention for its products by hiring a team of noted cooks. The Lexus Culinary Masters team, made up of six celebrity chefs, debuted at last weekend's Pebble Beach Food and Wine Festival in Monterey, Calif. Race-car driver Scott Pruett started off the weekend by taking a spin around the Laguna Seca racetrack in the Lexus LFA supercar with chefs Daniel Boulud and Michael Chiarello, "Each shares the same passion for perfecting their culinary craft as Lexus does with its luxury automobiles," Lexus vice president of marketing Dave Nordstrom said of the chefs involved.

Porsche 911 Black Edition: Porsche 911 Coupe & Cabriolet Limited Edition

Porsche 911 Black Edition - Coupe or Cabriolet Yes, it’s the season for car makers to reveal ‘Limited Editions’ to keep a bit of interest coming in from car buyers, when all they really want to do is stay at home and contemplate their Christmas bills. Today’s little gem of marketing comes from Porsche, with a Limited Edition take on the 911. So we get treated to both the Porsche 911 Black Edition Coupe and the Porsche 911 Black Edition Cabriolet.

Porsche uses phone-formatted bar codes to connect with customers

Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.