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Designer Interviews: Nelly Ben Hayoun, experience designer

This article was first published on WGSN-homebuildlife, the online trend forecasting and product design tool provides analysis, research and global creative intelligence for the fashion and apparel industry. Shortcuts Originally trained in Textile Design at ENSAAMA, Nelly Ben Hayoun graduated with an MA in Design Interactions from the RCA in 2009 She is now a lecturer for Central Saint Martins' Textile Futures MA course, and participates in conferences and events all over the world as well as regularly running workshops Ben Hayoun is currently touring her International Space Orchestra film, which will be presented at Design Indaba and is also on show at Z33's latest exhibition Space Odyssey 2.0 Read WGSN's new experience design report, Dematerialised, for more on where this trend is heading for consumers Nelly Ben Hayoun specializes in designing large-scale and transformative experiences, often with a connection to space science. Her projects to date have included research proposals for future meats, forming an orchestra of scientists and futurists to perform an opera inspired by ground control, inventing a chair that simulates a rocket launch, and creating the experience of being inside a massive sonic boom.

VW Passat: New distance world record

VW Passat World distance Record When you as old as I am (or at least as old as I feel) you can’t help but be astonished at the feats of economy car makers seem able to wring from even quite serious, upmarket cars. Yesterday we reported on the Mercedes S250 CDI which manages to perform like a 1990s V8 S-Class whilst simultaneously doing nearly 50mpg. Which to an old git like me – who thought his 3.0 litre Capri in his teen years was doing well if it got 18mpg – is a bit hard to acccept.

VW BlueSport Concept moves nearer to reality

We reported last week on the VW BlueSport Concept, a relatively economical 2 seat roadster, which VW unveiled at the Detroit Motor Show. We said then that if we were VW we’d be pressing the start button as soon as possible, and reports seem to indicate that that is exactly what VW are hoping to do. The secret to the success of the BlueSport will be the ability of the VW Group as a whole to find three platforms within its setup that can produce viable models based on the BlueSport Concept.