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Fiat 500C Convertible – The Video

The Fiat 500C Convertible is about to launch in the UK Apart from a few decent days, Summer hasn’t really got under way in the UK. Or has it? In reality this is our Summer – grey days, rain and the odd ‘Phwoar – it’s too hot today!’.

BMW i8: Mission Impossible

BMW i8 in Mission Impossible 4 Marketing new cars doesn’t have to mean an ‘in your face advertising’,  berating you with benefits and a call to action. It can be more subtle; simply raising awareness or putting the cars in a high-profile role in a popular film or TV show. Just like Aston Martin with James Bond (and Jaguar Land Rover in the new Bond, too) and Volvo with the Twilight franchise, BMW has placed its product in the new Tom Cruise outing – Mission Impossible 4 | Ghost Protocol.

Peugeot 2008 DKR gets 340 bhp turbo diesel to fight the Dakar Rally

Peugeot 2008 DKR (pictured) gets 340 bhp turbo diesel to fight the Dakar Rally The days of Peugeot’s motorsport activities being integral to the brand’s identity are long gone, but Peugeot are still playing motorsports with a few headline grabbing projects like Sebastian Loeb’s Pikes Peak car. But Peugeot’s motorsport activities at the moment are extending a bit further than hitting Pikes Peak (and the Goodwood hillclimb) in a monstrous Peugeot 208 T16, and a 2008 to take on the Dakar Rally was revealed back in April. Then, we got to see the Peugeot 2008 DKR in all its Mad Max glory, but Peugeot were being a bit circumspect about what was underneath their Apocalypse-taming Rally Raid Monster.