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Simplification or complication? Mercedes shakes up its badging again

By Georg Kacher Motor Industry 29 August 2014 15:03 Mercedes is about to simplify - it hopes - its entire badging system. All four major model ranges will be affected by the revised nomenclature which is designed to make sense of the alphabet soup. The idea is to make sure each badge reflects the main range it’s attached to.

Concept Car of the Week: Mazda Ibuki (2003)

With the Ibuki, Mazda designers synthesized the most successful of the first generation MX-5's iconic elements and evolved their forms to make them even more memorable and simple. To do so, they used a strong geometric theme throughout the car inside and out: LED headlamps; front air intake; tail lamps; rear view mirrors; release handles and interior details down to the pedals – every shape follow the same oval theme. Zooming out, the silhouette – as well as the top view – is also oval, making the Ibuki look more like a toy than a car, which is a real bonus for a small roadster.

BMW ready to shift small coupes, convertibles to even-number nameplates

Reports in Europe say that BMW is planning a shake-up in the naming strategy for its smaller coupes and convertibles, as well as planning to shift its 1-series cars onto a front-drive platform. The nameplate shake-up will have coupe and convertible variants of the 1-series become the 2-series, while coupe and convertible variants of the 3-series will become the 4-series. The changeover is expected to start in 2013, according to a report on the Web site of Car magazine.