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GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

Jeep Grand Cherokee SRT8 gets Ferrari treatment for Formula One team

Two 2012 Jeep Grand Cherokee SRT8s made an appearance in Italy on Thursday as the keys were handed over to Formula One drivers Felipe Massa and Fernando Alonso. That's just another perk of working for a company that owns both Ferrari and Chrysler. The Jeeps are painted in Rosso Corsa, which translates to Racing Red, Ferrari's signature color.

Ford Vertrek concept

Ford used the 2011 Detroit auto show to unveil its Vertrek concept. The compact SUV is billed as potentially leading the industry in both design and fuel efficiency. The Vertrek is the latest evolution of the Kinetic design language that debuted on the Iosis concept, which subsequently evolved into the current generation Mondeo.