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Peugeot 308 R heading for production

It looks like the Peugeot 308 R (pictured) is heading for production With the Peugeot RCZ R managing to go from range-topping performance concept to production, it seemed likely Peugeot was aiming at producing a new range of performance cars. And it seems the next could be the Peugeot 308 R. Arriving at the Frankfurt Motor Show as a concept, the 308 R comes with a strange two-tone paint job (meant to evoke the Peugeot Onyx Concept), but with far more to offer than just a paint job that makes it look a different car at the back than the front.

Lincoln gets own design studio

Ford is creating a dedicated design studio for its luxury brand Lincoln in an ongoing bid to rejuvenate the brand and position it further apart from the core Ford offering. The new design studio will be situated in the Product Development Center in Dearborn, Michigan, with Max Wolff – recruited from Cadillac last year – charged with leading the brand in its revival efforts. Ford has also announced that it will be increasing spending on the brand, giving it unique interiors and powertrains.

Porsche seeks ‘everyday magic' with film contest

Porsche North America has tapped into its considerable fan base, seeking homegrown visions for its My Daily Magic filmmaking contest. Aspiring directors made 60-second spots for the brand that show his or her interpretation of “everyday magic.” Of those entries, 10 finalists were chosen to make 90-second commercials that will be voted on by the public, as well as by Porsche brass. One film shows a father that has to run some errands on a weekday.