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Say Chevrolet--not Chevy--GM tells employees

From racetracks in the heartland to the iconic strains of “American Pie,” one word--Chevy--has transcended class and culture and helped raise the bow-tie brand to the lofty status as one of the most recognized in the world. But now, one of the most blue-collar and singularly American marques is going formal: General Motors has told its employees to use the world “Chevrolet” instead of the commonly used “Chevy” nickname. An internal memo distributed this week directs workers to use the official name in all communications, from official duties to simple conversations.

Toyota C-HR Concept revealed as a funky urban crossover

Toyota C-HR Concept revealed as a funky urban crossover Last week we had a tease for the Toyota C-HR Concept and now, with its debut just over a week away at the Paris Motor Show, Toyota has revealed the first couple of photos. Likely based on the Auris – and arriving in 2015 as the Toyota Auris Cross – the C-HR Concept is a funky, high-riding urban crossover aimed at the burgeoning crossover market and destined to slot in below the RAV-4. What the C-HR Concept also does is preview a more cutting-edge design language from Toyota with shallow headlights merging in to the front grill, vertical running lights, big haunches, oversized wheels (which are unlikely to make production) and boomerang-shaped LED tail lights.

Mercedes supercars

By Tim Pollard 29 July 2008 09:00 The SLR is the fruit of a strange motor industry marriage. Collaborating as they do in motorsport, Woking and Stuttgart decided to build a road car that showcased their full-bodied technical know-how. Perhaps the mixed messages from F1-centric McLaren and luxury brand Merc, or the untold pressure of the seminal F1, were too much, for the SLR has failed to worm its way into our affections.