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Lotus Evora S GP Edition: Lotus evokes its GP history

Lotus Evora S GP Edition - just 3 being built. There was a time when the tobacco giants were seemingly single-handedly responsible for sports sponsorship, and perhaps the most evocative memory of that is the John Player Special F1 cars from Lotus. And now they’re back – in a sense – with the Lotus Evora S GP Edition.

Penske said to be considering bid for GM's Saturn

Roger Penske is considering a bid for General Motors' Saturn brand, a source familiar with the auto entrepreneur's plans said today. Penske is studying the issue but has made no proposals, said the source, who spoke on condition of anonymity. Penske, whose Penske Automotive Group dealership chain distributes Daimler AG's Smart microcars in the United States, is the second entity known to have an interest in Saturn.

GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.