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New Jaguar XJ – the Marketing

Elle Macpherson and Jay Leno - the very start of marketing for the new Jaguar XJ Marketing One thing you will see if you do any amount of air travel is the complete takeover by Jaguar of T5 at Heathrow. Huge billboards, touch-screen adverts, in-flight magazines – arrivals and departures all – will be barraged with the new Jaguar XJ for a whole month. And it’s a clever – and cost-effective – move by Jaguar.

Jaguar XKR175 Coupe Debuts at Pebble Beach

The Jaguar XKR175 - to celebrate 75 years of Jaguar If you read the report we recently did about Jaguar celebrating its 75th anniversary by launching the Limited Edition Jaguar XKR75 in to Europe, you could be forgiven for thinking that either the headline is a mistake or Jaguar has had a quick recalculate and realised they’d actually been in business for a century more than they thought. But if you reached that perfectly reasonable conclusion, you’d be wrong. In the UK and Europe Jaguar decide that the car to celebrate 75 years should be called the 75 and be produced in that number – so 75 are being made.

Lewis Hamilton to Mercedes, Sergio Perez to McLaren

Lewis Hamilton is leaving McLaren to drive for Mercedes – ousting Michael Schumacher – and Sergio Perez joins McLaren. It’s seemed likely for some time that Lewis Hamilton would leave McLaren for Mercedes, and this morning McLaren has confirmed that’s exactly what’s happening. The move to Mercedes for Hamilton takes him away from the team that has nurtured his talent from childhood and given him a life he could never have dreamed of.