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Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

CES opens with fewer big wheels, including carmakers

There are some grumblings that the annual CES is becoming less relevant in this era of 24-hour news and instant globalization of information on the internet. And you can make a good argument that the relevance of the world's largest consumer electronics show is at least evolving, for carmakers as well as for other industry giants. It has always been an industry only show, with no public -- the “consumers” in "consumer electronics" -- allowed.

Voxan Wattman is world's most powerful electric motorcycle

It would be fair to say that we're a little bit in love with the Voxan Wattman electric motorbike. There's just something wonderfully cutting-edge about the design, and that's before you start peering beneath its chiselled skin. If we were looking for a motorcycle to make an escape silently across the border and into Switzerland, this is surely the bike to do it on.