Standard Motor Products Jh105 Distributor Cap on 2040-parts.com

Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Chevrolet Corvette ZR1 will be Indy 500 pace car

The 2013 Chevrolet Corvette ZR1 will be the pace car for this year's Indianapolis 500--a fitting victory lap as the current sixth-generation Corvette heads for the end of its production run and the end of this version of the ZR1. The Indy pace-car Corvette will wear the 60th-anniversary trim package--an arctic white exterior with silver stripes down the center of the car and a blue interior with suede leather coverings on the steering wheel, center console and in the seats. Changes for the pace car include only the addition of a light bar on the roof, some racing-safety equipment and race logos.

Cosworth Impreza STI CS400 revealed

The power and guile of Cosworth’s long history in Formula One is being infused into the Subaru Impreza. The result is a turbocharged 395-hp demonic hatch with bolstered brakes and suspension pieces for truly performance-driven enthusiasts: It’s called the Impreza STI CS400. Here’s the rub: Just 75 copies will be made--exclusively for Great Britain.