Vht Sp733 Vht Brake; Caliper; Drum And Rotor Coating on 2040-parts.com

Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.

Former car writer has dream job at Mazda R&D

True story: When Mazda engineer Dave Coleman was 10 years old, he announced that he wanted to work at Mazda. See, at about that time, his dad bought a 1983 Mazda RX-7, a car so overwhelmingly awesome to young Dave, he was hopelessly smitten with the entire brand. “All the other kids, when you asked them what they wanted to be when they grew up, they said all that astronaut/fireman crap.

Ford Ka at the Paris motor show 2008

By Gavin Green Motor Shows 02 October 2008 10:26 Ford’s latest Ka – high style meets low cost – makes its bow at the Paris show. It’s a funky little thing based on the Fiat 500/Panda, and built in the same Polish factory. It dials up driving brio and youthful appeal compared with the industrial Panda and the mature chic of the 500 and will likely follow its successful predecessor as Britain’s best-selling baby car.