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Meeke Makes Magic Monte Debut

A LITTLE over a decade since a Brit last stood on the podium in Monte Carlo, works Citroen driver Kris Meeke finished the opening round of the 2014 World Rally Championship in third place. After enduring rain, snow and challenging road conditions, Meeke finished an impressive third in his DS3 rally car behind 2013 champion and Monte winner Sebastien Ogier’s Volkswagen Polo and local hero and Ford privateer Bryan Bouffier. The dream result comes after Meeke and co-driver Paul Nagle were handed a full works drive by the ultra successful Citroen team at the end of last year.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Alfa Romeo Mito Twinair (2012) first official pictures

Alfa Romeo has plumbed Fiat's brilliant and novel two-cylinder engine - the Twinair - into its Mito supermini. The result is the most economical premium supermini on sale, returning in excess of 67mpg. The Mito Twinair will cost £14,510 when it goes on sale on 30 September 2012.