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New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.

Rinspeed iChange (2008): first pictures

By Ben Pulman First Official Pictures 15 December 2008 12:05 After the Rinspeed Squba – the Lotus Elise that went underwater – Frank Rinderknecht’s latest concept car seems almost tame by comparison. Called the iChange it’s a ‘1-2-3-seater’ with moveable bodywork. 'It's exciting and sporty and really different from the Squba,' Rinderknecht told CAR.

PACE's global Portable Assisted Mobility Device project gets underway

The Partners for the Advancement of Collaborative Engineering Education (PACE) has challenged selected global college teams to design a Portable Assisted Mobility Device (PAMD) that will help solve mobility and sustainability problems within megacities in 2030. Each team of selected global colleges will consist of one Industrial Design Institution and several Engineering and Manufacturing Institutions, with students working alongside their professors and industry mentors to help develop their designs for a small power-assisted vehicle that can be taken on public transport, stowed or carried indoors.  The PAMD concepts are designed to carry one passenger and their personal items such as a briefcase or backpack. The PAMD must address the transportation issues as the population grows within a target market that the teams specify.