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GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

2014 Chevrolet Reaper bumps Silverado to 550 hp

It was only a matter of time before a Chevy Silverado decided to give the Ford Raptor a run for its money, in this case via noted tuner John Lingenfelter. The company announced its new Chevrolet Reaper project at the National Automotive Dealers Association last Friday. The 2014 Reaper is the result of a conversion kit that takes an average Silverado -- already a good truck -- and puts it on steroids, so to speak.

Top Gear’s Clarkson & May run out of charge in a LEAF & iOn

Jeremy and James look for somewhere to plug in the LEAF and iOn Top Gear and electric cars don’t really mix. Unless of course they build the electric car themselves, and then you have a world-beating product in the Hammerhead Eagle i-Thrust. But Top Gear and Tesla wasn’t exactly a success story.