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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Bahrain F1 win for Button & Brawn GP

Button wins for Brawn GP in Bahrain - the third win of the F1 season for Button/Brawn GP [ad#ad-1] It looked after practice and qualifying that Brawn’s measure had been acquired; at least by Toyota and  Red Bull. After all, the best Brawn could manage was fourth on the grid with Button, and a front row lock-out by Toyota, and Vettel’s third on the grid, seemed to strike a note of reality for this years F1 season. Those who condemned Brawn’s early success this year called it luck.

Video: GM Europe's Mark Adams answers Twitter questions, gives tips to aspiring designers

GM Europe's vice president of design Mark Adams has given aspiring designers tips to stand out from the crowd with their portfolios in a Twitter Q&A session. In the video session Adams offered advice to one participant who asked, "If there was one piece of advice you would give to someone wanting to become a designer, what would it be and why?". With portfolios, he explained, it's not just about the talent, it's about having the ability to convey your thought process along the way.