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Alfa Romeo 4C arrives stateside in New York
Thu, 17 Apr 2014Not long after the last transport departed New York Harbor with a cargo of unsold 164s, an Alfa Romeo executive was probably quoted as saying, "we will return next year!" We have been eagerly anticipating the return of Alfa Romeo for the last 19 years, long enough for the last Milano to rust whence it came, every year the brand just another year away! Well, this year -- yes, this year, finally, no really -- the Alfa Romeo 4C heralds the brand's reintroduction to America -- just as it did last year, remember -- as early as this summer. You'll have to forgive us for such skepticism -- we've been burned by our desire to invoke Italian driving passion and all that, but it's also hurting the Fiat dealers who scrape by on a lack of product.
Which of these 2013 car ads is your favorite?
Wed, 01 Jan 2014The 2014 One Show Automobile Advertising of the Year award finalists have been announced, covering media from broadcast TV to experiential marketing. The One Club teamed up with the Detroit auto show to select their picks for best automotive advertisements in the business. The One Club will be awarding finalists based on five categories: Print & Outdoor, Broadcast TV, Online Videos, Interactive and Experiential Advertising as well as the Public Choice Award.
Here's what an exploded car looks like
Fri, 28 Mar 2014Automotive art crosses our desks almost daily here at One Autoweek Tower. Some of it's good, and some of it isn't as good, but once in a while, we see something that actually makes us stop and look. “Hatch” and “Disintegrating” by Swiss artist Fabian Oefner are two of those stop-and-look moments.