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Apple Carplay vs Android: the smartphone hits the road

By Damion Smy Motor Industry 11 June 2014 07:18 The days of frustrating in-car interfaces and clunky touchscreens are ending, as computing giants Apple and Google start unleashing the full power of smartphone technology in your car.  Apple has fired the opening salvo in the war on wheels with its ‘CarPlay’ system launched at the 2014 Geneva Motor Show and offered by Ferrari, Mercedes and Volvo, and at least 15 other car brands. If you own an iPhone, you’ll find CarPlay natural and intuitive – it’s this type of familiarity that car companies and Apple are banking on to win you over. Cars have been able to play your iTunes library and read texts for a while, but CarPlay takes this functionality to a whole new level.

New Audi A8 Hybrid at Frankfurt – on sale in 2012

2012 Audi A8 Hybrid arrives at Frankfurt Audi turned up at the Geneva Motor Show in 2012 – just a few months after the launch of the New A8 – with a fully-featured concept of an Audi A8 Hybrid. At the time we expected them to roll out the A8 with hybrid gubbins by the end of 201, but that didn’t happen. Now, Audi are bringing the A8 Hybrid to the Frankfurt Motor Show next month in full production guise, ready to go on sale in 2012.

Lincoln opens first dedicated design studio for 40 years

Ford has opened the first dedicated Lincoln design center for 40 years in Dearborn, Michigan, as part of its ongoing brand reinvention. Last August Ford announced it would be creating the studio for its luxury brand as well as increasing spending, giving it unique interiors and powertrains in an effort to differentiate it from the core Ford offerings. The Lincoln Design Studio has been built on the campus of Ford's Product Development center and houses designers, sculptors, modelers and engineers who make up part of a larger Lincoln Product Development team that will create four new Lincoln vehicles by 2015.