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BMW US revives ‘The Ultimate Driving Machine’ +video

BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.

First Sight: Mini

The first 'New' Mini was launched just five years ago, replacing the original Mini that had changed only in detail since its 1959 debut. Designed by Frank Stephenson, now head of design at Fiat, the current design has been a sales success and most significantly has been very influential in demonstrating how small cars need not be explicitly functionalist, smaller versions of larger car types or feel cheap. The new 'New' Mini, designed under the direction of Gert Hildebrand at Mini, is announced today with exterior design by Marcus Syring, interior design by Marc Girard and colour and trim design by Annette Baumeister.

New Ford Kuga production increased to meet strong demand

Ford has revealed that it having to increase production of the new Kuga by 10 per cent at its Valencia Plant to meet strong demand. We reported in February that Ford were chuffed with sales of the new Kuga - especially as almost all buyers were opting for ‘premium’ versions – with orders for almost 2,000 in the UK just weeks after the Kuga went in to production in Spain, and sales across Europe for the Kuga up 27 per cent year on year. So Ford is now doing the only thing they can to deal with the burgeoning sales of the Kuga and are upping production in Valencia by 10 per cent, and now expect to build 100,000 new Kugas this year for Europe alone.