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Mazda opens new plant in Salamanca, Mexico

Mazda Motor Corp. chairman Takashi Yamanouchi opened the company's new small-car assembly plant in Mexico today, calling it the company's "most important global strategic base." The factory, which will produce up to 230,000 vehicles each year, is a cornerstone of the structural reform plan "upon which the very future of company hinges," Yamanouchi said in remarks prepared for the opening ceremony. "Mazda's Structural Reform Plan, upon which the very future of the company hinges, positions this plant as our most important global strategic base," Yamanouchi said of the factory, which is about three hours northwest of Mexico City in Guanajuato State.

Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

2014 Michelin Challenge Design jury meets to select winners

The 2014 Michelin Challenge Design judging panel has selected the top three entries of its ‘Driven/Undriven' contest after an intense two-day session at the Petersen Automotive Museum in Los Angeles. On the first day, the jurors discussed each individual submission before whittling them down to just 15 finalists. Their work will be presented at the North American International Auto Show (NAIAS) in Detroit in January 2014 as part of the Michelin Challenge Design exhibit.